Facebook Fanpage Goldmine – Part 1

Are you tapping into the massive wealth of free advertising that Facebook offers?

This is part 1 of a 12 part series on Facebook Fan Pages, and what they can do for your business.  Nick Castelucci is the owner of Stonefly Marketing, and is a “local online marketing” expert who focuses primarily on small to medium sized business.  He can be contacted at: nick@stoneflymarketing.com

Creating Your Facebook Fan Page

In order to create your Facebook Fan Page, you will need a Facebook account.  Create one at http://www.Facebook.com

If you already have an account, log in to your main page and click on “Create A Page”, or visit http://www.Facebook.com/pages to begin.

The first screen that you’ll see will give you the option of choosing the type of Fan Page you wish to create.  On this page, you’ll see that Facebook categorizes Fan Page in 6 different groups, including:

  • ·Local Business or Place
  • ·Company, Organization or Institituion
  • ·Brand or Product
  • ·Artist, Band or Public Figure
  • ·Entertainment
  • ·Cause or Community

Depending on what your Fan Page will be about, you want to choose a category that best represents your focus and overall topic.

In my case, I am creating a new Fan Page around my upcoming, White Label Localbiz set of reports, and so I choose “Brand or Product”.

Note: Sometimes your fan page may very well fit into multiple categories, however Facebook only allows you to choose one type of Fan Page. Since there are no limits on the number of Fan Pages you can have within your account, just create multiple pages and direct link them to your main one!
You will need to enter in a bit more information about your Fan Page before it’s created.  In my example, when choosing the “Brand or Product” category, Facebook asks me to choose a sub-category, a page title and to agree to their terms before moving onto the next step.


When entering in a title for your Fan Page, you want to really use this option effectively, by choosing a title that incorporates the keywords you are targeting.

Since Fan Pages tend to rank quickly in the major search engines, choosing appropriate keywords will help you gain better positioning and more exposure.

In my example, since my Fan Page is about a new set of White Label Reports, I chose the title “White Label Reports Private Label”, targeting the keyword “Private Label”, and my domain/product title.


After choosing your page category and title, you will be taken to the main administration area for your Fan Page.  You will now spend time customizing your page to include information about your website or product.

(Part two will be coming in a day or two).


At StoneFly Marketing, we believe that knowledge is power.  To that end, we have decided to make this series, and more, available to our readers at no charge.  If you can use anything here, feel free.  To say it is purely an exercise in Philanthropy, however, wouldn’t be entirely true.  I’m assuming that more than a few of you see the value in this – yet lack the time, knowledge, or desire to manage your local online marketing program. 

I know some folks who can help with that…whistling emoticon

They can be reached by clicking on the “Contact” tab at the top of this page.  Thanks!

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StoneFly - Local Online Marketing
70111 Fir Rd.
Niles, MI 49120
Phone: 1.269.470.4525