Facebook Fanpage Goldmine – Part 3

If you build it (and make it interesting) they will come.


This is part 3 of a 12 part series on Facebook Fan Pages, and what they can do for your business. Nick Castelucci is the owner of Stonefly Marketing, and is a “local online marketing” expert who focuses primarily on small to medium sized business. He can be contacted at: nick@stoneflymarketing.com

You should also spend time adding a bit of content to your page so that those landing on your fan page are able to evaluate what you are offering. The key to a successful fan gate is to offer something of significant value that is clearly targeted towards a SPECIFIC audience.

For example, if you are own a restaurant, you could offer those who ‘like’ your fan page 10% off their next meal, a free drink, half off select appetizers, admittance into a “deal of the week/month club”.  The possibilities are endless. Just make sure that your incentive offer is relevant and is something that your target audience will be interested in!


We’ll start with a single introduction that welcomes visitors to your page, and gives them a bit more information about what your page is about.

To write a post for your Fan Page, click on “ Post Update”.

You will see a few different options on the next page, including the ability to post a status update on your Fan Page wall, add additional Photos, Videos and links.  Begin by clicking on “Link” and adding your website URL.  Facebook will generate a screenshot that includes a thumbnail image of your site, and a brief description.


You can click “edit page” to gain access to additional management tools, such as managing admins, in the event you want to give partners access to admin controls, and more. You can even restrict access to your fan page by country, or age.

One thing that you might want to do is restrict visitors from uploading images and videos, which by default is set to allow this feature. You can edit permission settings from the main settings page at:  https://www.facebook.com/pages/edit
You will also want to set email notifications, so that you receive an email whenever someone comments or posts on your Fan Page. If your Fan Page becomes really active, you’ll want to deactivate this feature as you’ll end up receiving a ton of emails! You can access email notifications from the “Your Settings” page as shown below:

Side Note: When your Fan page has at least 25 fans (people who clicked “like” on your page), you will be able to assign a username to your fan page.


Usernames help people find (and remember) your fan page’s URL, and are great marketing tools for future campaigns, such as by including your Fan Page URL on business cards, on your website or blog.

You must get a minimum of 25 ‘likes’ before you are able to access this special feature.

At StoneFly Marketing, we believe that knowledge is power. To that end, we have decided to make this series, and more, available to our readers at no charge. If you can use anything here, feel free. To say it is purely an exercise in Philanthropy, however, wouldn’t be entirely true. I’m assuming that more than a few of you see the value in this – yet lack the time, knowledge, or desire to manage your local online marketing program.

I know some folks who can help with that…whistling emoticon

They can be reached by clicking on the “Contact” tab at the top of this page. Thanks!

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StoneFly - Local Online Marketing
70111 Fir Rd.
Niles, MI 49120
Phone: 1.269.470.4525